The scent of lemons and fresh flowers, Bossa nova Sounds whirling into the summer day, exquisite nibbles and of course Weleda’s beautiful natural cosmetic products – the opening of a Weleda pop-up store in the which we were entrusted with by our client was a feast for all the senses.
Destination creation: In New York, many neighborhood business improvement groups have resorted to pop-ups as a way to increase traffic to a particular area of town, and to draw attention to a neighborhood. In Los Angeles, in 2010, a new loft development in Hollywood was considering the creation of a pop-up store in order to bring attention of the public to the newly-created spaces.
Under the motto “Beauty is diversity” the whole product range of the natural cosmetic brand is now waiting to be explored and tested in one of the 19 wooden boxes on Bikini’s ground floor. After greeting bloggers and journalists with a cool drink, the first ever pop-up store in Weleda’s history was inaugurated.
Due to the launch of the “Pure 50 thight” – worldwide the first glued tight ever – creates a Pop Up Store in the trainstation of Milan. 18m² of pure leg expertise. A shell made of glass and thin black steel holds the “universe of Wolford”, showing tradition and innovation. Contemporary images by Mario Testino are placed in the center of the Pop Up Store.