In addition to its expansion in the United States, Toys“R”Us launched a worldwide presence in 1984 when the company opened its first international wholly owned store in Canada and licensed operation in Singapore. Toys“R”Us, International currently operates more than 600 international stores and over 140 licensed stores in 35 countries and jurisdictions outside the United States, including Australia, Canada, Germany, Portugal, Spain and the United Kingdom, among others. The company continues to grow internationally, and made its most recent entry into a new market in 2011 when it opened its first licensed location in Brunei.
In 2009, Toys“R”Us purchased remaining shares of Toys“R”Us, Japan from McDonald's Holdings Co., increasing its ownership from approximately 62% to slightly over 90%.
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The yellow reverse "R" in quotation marks, similar to the letter , (: ), imitates a small child's backward writing of "R" (which is short for "are"). The "R" is the most distinctive part of the retailer's . The current Toys "R" Us logo was introduced in 1969; a blue was added to the logo in 1999 during the Toys "R" Us "Concept 2000" era. This logo was seen during the first decade of the 21st century on the and on new Concept 2000 Toys "R" Us stores or older stores that were converted to Concept 2000 stores. The "R Us" name was derived as a pun on the founder's last name (Lazarus), and has been imitated by other businesses. The logo was again changed in 2007 to alternating-sized characters and a star in the middle of the reverse R. The letter "R" was changed from yellow to blue (although the star in logo #2 is sometimes yellow with the R in blue). Since May 2008, the UK Toys "R" Us stores use the new logo. Refurbished stores display the revised logo, as does the UK website and all media publications (however, some UK stores such as , Metro Retail Park and Natick carry logo #2 or logo #1).
For the 2009 holiday-shopping season, Toys "R" Us tried a smaller-store concept to attract customers and 90 "Holiday Express" stores across the and were opened. The Holiday Express stores are smaller than regular Toys "R" Us locations, often located in malls, and offer a more limited selection of merchandise than would be available at a stand-alone Toys "R" Us store. Most (if not all) of these 90 stores were opened in shopping-center and mall spaces that had been vacated by store chains closing their doors during the recession (including , several of which were taken over by Toys "R" Us). Toys "R" Us' original plan was to keep the Holiday Express stores open until early January 2010 and close them shortly thereafter, but the success of many prompted the company to reconsider and several were kept open. These stores are known as "Toys "R" Us Express". Beginning in June 2010, Toys "R" Us opened a total of 600 Express locations nationwide. In addition to those 600 stores, four Express locations were converted to Toys "R" Us .