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LUV Pets - Sundancer - 21851Russ Berrie and Co., Inc., Oakland, NJ

Franklin 13inch Brown plush Bear from Russ Berrie [Toy]

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LUV Pets - Starlight 23188Russ Berrie and Co., Inc., Oakland, NJ

With gift item sales on the rise, Russ Berrie and Company decided to sell its Papel/Freelance unit in order to focus on its core business in 1996. It also sold Cap Toys and OddzOn Products the following year. The cash from these sales would allow funding for future acquisitions. The company expanded its foothold in several international markets during this time period as well. Showrooms were opened in Hong Kong and South America and direct sales forces began selling Russ Berrie products in Germany and Spain. In 1999, Russ Australia Pty. Ltd. was formed in Sydney, Australia. That year the company adopted a new advertising slogan"Make someone happy".

With gift item sales on the rise, Russ Berrie and Company decided to sell its Papel/Freelance unit in order to focus on its core business in 1996. It also sold Cap Toys and OddzOn Products the following year. The cash from these sales would allow funding for future acquisitions. The company expanded its foothold in several international markets during this time period as well. Showrooms were opened in Hong Kong and South America and direct sales forces began selling Russ Berrie products in Germany and Spain. In 1999, Russ Australia Pty. Ltd. was formed in Sydney, Australia. That year the company adopted a new advertising slogan"Make someone happy".

Gaia - 24090Russ Berrie and Co., Inc., Oakland, NJ



Russ Berrie and Co.

TGG is the agency of record for the leading manufacturer of gift products and plush collectibles, with the specific charge of promoting the corporation itself and the philanthropic endeavors of the company's chairman and CEO, Russ Berrie.

LUV Pets - Sundancer - 21851Russ Berrie and Co., Inc., Oakland, NJ

Flush with this success, Russ Berrie and Company expanded its product line even further in 1993, when it purchased Cap Toys, Inc., a Cleveland distributor of toys and candies. With this move, the company hoped to diversify its activities. Cap Toy products included the Stretch Armstrong and Spin Pops candies, which were supported through heavy advertising and were sold through many large retailers. With the addition of these products, the company's product line grew to more than 8,000. In 1994, OddzOn Products Inc. was acquired. With a strong record of success over the previous three decades and a solid franchise in the gift market, the company seemed assured of continued success as it moved into the late 1990s.

Flush with this success, Russ Berrie and Company expanded its product line even further in 1993, when it purchased Cap Toys, Inc., a Cleveland distributor of toys and candies. With this move, the company hoped to diversify its activities. Cap Toy products included the Stretch Armstrong and Spin Pops candies, which were supported through heavy advertising and were sold through many large retailers. With the addition of these products, the company's product line grew to more than 8,000. In 1994, OddzOn Products Inc. was acquired. With a strong record of success over the previous three decades and a solid franchise in the gift market, the company seemed assured of continued success as it moved into the late 1990s.