In 2007, the site ran a fund intended to buy , a platform with debated status. In 2009, the then-convicted principals of TPB requested that users stop trying to donate money for their fines, because they refused to pay them. In 2013, The Pirate Bay published its address on the site front page for donations, as well as .
Since 2006, the website has received financing through advertisements on result pages. According to speculations by , the advertisements generate about 600,000 SEK (US$84,000) per month. In an investigation in 2006, the police concluded that The Pirate Bay brings in 1.2 million SEK (US$169,000) per year from advertisements. The prosecution estimated in the 2009 trial from emails and screenshots that the advertisements pay over 10 million SEK (US$1.4M) a year, but the indictment used the estimate from the police investigation. The lawyers of the site's administrators counted the 2006 revenue closer to 725,000 SEK (US$102,000). The verdict of the first trial however quoted the estimate from the preliminary investigation.
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From 2004 until 2006, The Pirate Bay had a "Donate" link to a donations page which listed several payment methods, stated that funds supported only the tracker, and offered time-limited benefits to donors such as no advertisements and "VIP" status. After that, the link was removed from the home page, and the donations page only recommended donating "to your local pro-piracy group" for a time, after which it redirected to the site's main page. claimed that the site in 2009 "appeals for donations to keep its service running". In 2006, Petter Nilsson, a candidate on the Swedish political reality show (), donated 35,000 (US$4,925.83) to The Pirate Bay, which they used to buy new servers.
In April 2007, a rumor was confirmed on the Swedish talk show that The Pirate Bay had received financial support from right-wing entrepreneur . This caused some consternation since Lundström, an heir to the fortune, is known for financing several far-right political parties and movements like and (). During the talk show, spokesman Tobias Andersson acknowledged that "without Lundström's support, Pirate Bay would not have been able to start" and stated that most of the money went towards acquiring servers and bandwidth.