Several other characters would take on the Green Goblin identity, and writer later introduced the to replace the Green Goblin as Spider-Man's archenemy. In addition, a during the "" determined that the original Green Goblin survived the events of #122 and had been playing a behind-the-scenes role in Spider-Man's adventures since then.
Norman's evil side convinces him that he and Spider-Man should work together as partners. He attacks offices, threatening to tell him who took Spider-Man's photo's, though Jameson refused. Spider-Man arrives and The Green Goblin uses a gas to render Spider-Man unconscious, causing the human webslinger to fall but The Goblin catches him and takes him to a nearby New York building. The Green Goblin offers Spider-Man a chance of partnership then leaves, giving Spider-Man a few days to think over his offer of partnership. He did warn Spider-Man the city will eventually turn against him, and that they should rule it together. The dailybugle did say Spider-Man was bad in the newspapers and wants him arrested along with goblin. A few days later, on Thanksgiving, The Green Goblin stages a fire in an apartment building to get an answer from Spider-Man. Spider-Man refuses to join with Goblin, and the two fight. They are evenly matched although goblin uses his razor bats and gains a slight advantage. Spider-Man received a bad cut on his arm from one of The Green Goblins's razor bats. Despite the injury, Spider-Man gets the upper hand in hand-to-hand combat before escaping due to goblin being to strong, leaving Goblin in disappointment from Spider-Man's choice. As Norman and Peter respectively, The Green Goblin and Spider-Man are due at Peter and Harry's loft for Thanksgiving dinner. They each race back separately. When Peter arrives to dinner with fresh blood from the cut on his sleeve, Norman then realizes that Peter is Spider-Man and hastily leaves. On his way out, he insults Harry's then girlfriend and she leaves angrily too, hurt that Harry didn't defend her after what Norman had said.
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As time passes, Norman begins to lose himself more and more to the Green Goblin half of his personality, attacking and threatening May Parker to spite Spider-Man and also let him know that he is aware of his secret identity. The two's feud comes to a head when Green Goblin abducts Mary Jane and threatens to kill her, forcing Spider-Man to choose between her or a sky-cab full of innocent civilians, including children. Spider-Man however, is able to save both the sky-cab and Mary Jane, assisted by civilians who attack Green Goblin and condemn him for his threatening children's lives. Enraged, Green Goblin takes Spider-Man to a deserted area where their battle resumes. Green Goblin savagely beats Spider-Man and vows to make Mary Jane suffer as punishment for Spider-Man's "really pissing him off". However, this threat only succeeds in invigorating Spider-Man, who manages to defeat Green Goblin. Goblin unmasks himself as Norman Osborn, who begs for forgiveness from a horrified Spider-Man. Unfortunately, the Green Goblin's hold on Norman is too strong and he attempts to skewer Spider-Man from behind with his glider. Alerted to it by his Spider-Sense, Spider-Man moves out of the way and Norman is impaled by his own glider. Right before he dies, Norman, at last freed from the Green Goblin's control, begs Peter to not tell Harry the truth. Though deceased and redeemed, the malevolent half of Norman Osborn would live on as a figment of Harry Osborn's imagination, goading him to continue his father's legacy and seek vengeance on Spider-Man.
Spider-Man tells of last Halloween when the Green Goblin crashed and saw him limp away. Osborn says that he faked a limp. Spider-Man said that Harry was wearing Goblin's costume and he was limping. Osborn further explains that the Green Goblin figured Spider-Man guessed his identity. When he returned home he saw Harry, passed out from an overdose of Green. It didn't take long for the Goblin to deduce Harry's sudden success in football and school. It only took slightly longer to dress Harry as the Goblin and injure his leg.