JAKKS Pacific acquired Play Along Toys and assumed the master toy licensee (c2011) for the Cabbage Patch Kids. Jakks introduced a 14-inch Cabbage Patch Kids Fashionality(TM) line and other Cabbage Patch Kid products. In 2013 Jakks Pacific released the Celebration edition to commemorate the 30th Birthday of the licensed Cabbage Patch Kids.
The Toys "R" Us line lasted until toys obtained exclusive licensing rights to produce the Cabbage Patch Kids doll line. In 2003, Play Along launched a Cabbage Patch Kids 25th Anniversary collection using some of the original head sculpts from the very first Coleco editions. Play Along also partnered with in a co-branding campaign. The resulting co-branded Cabbage Patch Kids were packaged with a Carvel-branded ice cream cone.
Toys "R" Us (2003)
Play Along (2004–2011)
Jakks Pacific (2011–2014)
Wicked Cool Toys (2015–present)
The original 1982 Cabbage Patch Kids with Coleco Industries was negotiated by Roger L. Schlaifer on behalf of Schlaifer Nance & Company, the exclusive worldwide licensing agent for Roberts' company at the time.
In 2001, retailer took over the Cabbage Patch brand from Mattel, producing 20-inch Kids and 18-inch babies, both with cloth bodies and vinyl heads. They were packaged in cardboard seats. In 2001, the 20-inch dolls debuted in the flagship store. These were created to celebrate the 20th anniversary of the line, and were available both and in stores around the US.